7 Up enlists saxophonist Dave Koz and vocalist Michael McDonald for a promotion.
In a promotional campaign for February’s 47th annual Grammy Awards, more than 145 million specially designed 7 Up cans will hit stores nationwide on Oct. 25 in the U.S.
The cans – available only in 12-packs – feature artwork from participating musicians and their renditions of the Grammys' famed gramophone logo. The signed, collectible cans, which will be available through the end of the year, include several 7 Up brands and feature artwork by saxophonist Dave Koz (Canada Dry Ginger Ale) and vocalist Michael McDonald (7 Up). Koz’s art has a saxophone inside the gramophone logo, with the words “Unity” and “Music” underneath. McDonald, on the other hand, has the words “Music Makes Us More Human” make up the shape of the gramophone.
In conjunction with the promotion, 7 Up contributed $60,000 donation to the Grammy Foundation's Signature Schools program. Signature Schools supports music and arts education and recognizes high-school music programs nationwide. "With the decline in music programs offered in public schools,” says Koz, who has mentored students in the Grammy Foundation program for several years, “there has never been a more important time to raise funds and awareness to get kids back into music."
Other artists who designed labels are Brian McKnight (Sunkist), Five for Fighting's John Ondrasik (Diet 7 Up), Wynonna Judd (Cherry 7 Up) and Randy Travis (A&W Root Beer).