January 28, 2006

In the Groove of the Berks Jazz Fest

Weekly Radio Program Will Get Fans in the ‘Groove’ for the 16th Annual FirstEnergy Berks Jazz Fest

BerksJazzFest2006.jpgHere's a look at the latest press release from the home of the Berks Jazz Fest, targeting our local radio station's broadcast of "Berks Jazz Fest Groove" to be aired Sundays at 6 PM. The shows are hosted by Mike Anderson, Berks Jazz Fest Marketing Director. A friend with whom I've had the privilege of sharing the interview experience, I can tell you he's an upbeat, capable interviewer who gets to the heart of our favorite artists. Tune in and learn more as we head into the final weeks before the Berks Jazz Fest!


READING, PA – Jan. 26, 2006 – For the second consecutive year, jazz enthusiasts can get a sneak preview of the 2006 FirstEnergy Berks Jazz Fest on WEEU 830 AM in Reading.

“Berks Jazz Fest Groove” will air on WEEU at 6 p.m. Sunday nights beginning Feb. 26 and running through March 19. The 16th annual FirstEnergy Berks Jazz Fest is scheduled March 17-26 at various locations throughout Greater Reading.

“Once again, we will have a stellar group of jazz musicians on the radio program,” said host Mike Anderson. “This is a great opportunity for people to get jazzed about the festival.”

This year’s radio program will feature interviews with Mindi Abair, Brian Culbertson, Chieli Minucci of Special EFX, Bob Mintzer of The Yellowjackets and Greg Carmichael of Acoustic Alchemy as well as local and regional artists and new, rising stars of jazz.

In addition to interviews, the one-hour program will include musical clips and other highlights of the phenomenally successful FirstEnergy Berks Jazz Fest. The festival, featuring more than 130 events, is one of the top five smooth jazz events in the world, according to BBC Radio’s smooth jazz personality Steve Quirk.

Anderson, a talented saxophonist in his own right and the general partner of The Anderson Group, Sinking Spring, PA, has spent more than a dozen years planning, promoting, playing and producing events at the FirstEnergy Berks Jazz Fest. He has served as festival marketing coordinator since 1991.

Working with other artists at The Anderson Group, he designed the original festival logo, which has developed a powerful brand association. He also directs the merchandising design efforts that bring in thousands of dollars annually to the festival.

For more information about Berks Jazz Fest Groove and this year’s FirstEnergy Berks Jazz Fest, visit www.berksjazzfest.com.

Ticket information

. Visit the Sovereign Performing Arts Center Box Office, 136 N. Sixth St., Reading, to place your order in person.

. Visit the Sovereign Center Box Office, Seventh and Penn streets, Reading, to place your order in person.

. Call Ticketmaster at 215-336-2000 or visit www.ticketmaster.com. Have a credit card ready.

. Visit www.berksjazzfest.com and order directly online.

Happy Jazzin'

Beverly J. Packard
Jazz Circle Member of the Berks Arts Council
Reading, Pennsylvania
MyGirlSunday22@aol.com

Posted by Beverly J. Packard at January 28, 2006 2:50 AM