7 Up enlists saxophonist Dave Koz and vocalist Michael McDonald for a promotion.
In a promotional campaign for February�s 47th annual Grammy Awards, more than 145 million specially designed 7 Up cans will hit stores nationwide on Oct. 25 in the U.S.
The cans � available only in 12-packs � feature artwork from participating musicians and their renditions of the Grammys' famed gramophone logo. The signed, collectible cans, which will be available through the end of the year, include several 7 Up brands and feature artwork by saxophonist Dave Koz (Canada Dry Ginger Ale) and vocalist Michael McDonald (7 Up). Koz�s art has a saxophone inside the gramophone logo, with the words �Unity� and �Music� underneath. McDonald, on the other hand, has the words �Music Makes Us More Human� make up the shape of the gramophone.
In conjunction with the promotion, 7 Up contributed $60,000 donation to the Grammy Foundation's Signature Schools program. Signature Schools supports music and arts education and recognizes high-school music programs nationwide. "With the decline in music programs offered in public schools,� says Koz, who has mentored students in the Grammy Foundation program for several years, �there has never been a more important time to raise funds and awareness to get kids back into music."
Other artists who designed labels are Brian McKnight (Sunkist), Five for Fighting's John Ondrasik (Diet 7 Up), Wynonna Judd (Cherry 7 Up) and Randy Travis (A&W Root Beer).