VF Outlet Named as New Sponsor for Berks Jazz Festival

BerksJazzFest_Logo2008.jpgFollowing is a press release given August 23rd in Reading, Pennsylvania regarding new sponsorship of the Berks Jazz Festival. With members of the Berks Arts Council present, Berks Jazz Fest manager John Ernesto, various media people (including radio), as well as jazz artists Gerald Veasley, Chieli Minucci and Nelson Rangell, Connie Leinbach, Berks Arts Council President, made the announcment.

READING, Pa. - VF Outlet, Inc. has become the title sponsor for the Berks Jazz Fest for 2008 through 2010, presented by the Berks Arts Council.

"The Berks Jazz Fest is an important musical, cultural and economic event that has become a vital part of Greater Reading," says Steve Fritz, President of VF Outlet, Inc., about the collaboration. "VF Outlet is thrilled to be a part of this long standing tradition."

In fact VF has come full circle since it helped launch the festival in 1991, as the title sponsor.

The Berks Arts Council has presented the Berks Jazz Fest since 1991, when it began as a weekend event with about two dozen events. It has been a 10-day event since 2000, and has burgeoned into a world-class event featuring more than 130 events and attracting an audience of more than 45,000.

"During Jazz Fest, the streets, shops, hotels and restaurants are filled with jazz patrons, all of whom spend an estimated $6 million in Berks County in just 10 days," says Connie Leinbach, Executive Director of the Berks Arts
Council. "With VF's partnership, both of our organizations will reach new fans and customers."

GPU and its successor company FirstEnergy had been the title sponsor since 1999.

"We are grateful for FirstEnergy's support of this event since 2003 and are pleased that they will continue to be a major sponsor of the festival," Leinbach adds.

The 18th edition of the festival runs from Friday, March 28, through Sunday, April 6, 2008. Major ticketed acts will be announced December 2. Current information is located on the web at www.berksjazzfest.com.

Berks Arts Council's mission is to encourage and promote all of the arts, to develop an appreciation of the arts and to enrich and enhance the quality through education, collaborations and presentation with other arts
organizations. The Arts Council presents the VF Outlet Berks Jazz Fest, Berks Movie Madness Film Festival, Bandshell Concert Series, the Pagoda Awards, the Pennsylvania Partners in the Arts re-granting program, the Music Composition Program, and provides art exhibition opportunities for member artists. For more information about Berks Arts Council call (610) 898-1930, or visit www.berksarts.org .