Philly's smooth jazz station WJJZ gone - again

120px-NewWJJZLogo.gifPhiladelphia's smooth jazz station WJJZ had to give up again only two years after their applauded relaunch due to "limited success with smooth jazz as judged by the marketplace".

You may recall the vocal protest by loyal listeners in August 2006 when the station switched to adult contemporary, which prompted the relaunch of WJJZ in November 2006 with Michael Tozzi at the helm. As it turns out, WJJZ didn't become commercially successful forcing them to abandon the smooth jazz format - again. I guess WJJZ has gone definitely now, which is a sad day for the Philly area and smooth jazz fans.

More information can be found here.